Every item we sell is highly fashionable in terms of both the cuts and colours.

We work with our suppliers to ensure that the current range represents the latest styles and fabric cuts, and we keep the colours fresh and vibrant.  Unlike the ludicrous 'fast fashion' industry which wants you to buy new clothing every week, we offer timeles quality which will last well and look good for years to come.  

All clothing that we sell is produced ethically and sustainably from the growing of the raw materials through to manufacturing and printing.  Sure, it costs a little more to buy clothes this way than some high stree retailers, but the alternative is cheaper clothes through the exploitation of labour forces and pollution of the environment.  Besides, these clothes will last you much longer than the cheaper alternatives, so in the long run they provide greater value.

As well as sourcing all clothes from ethical and sustainable sources, we also donate 10% of gross profit to a worthy cause which has a measurable positive impact on the lives of those they support.  This business model means that the benefits of trade are felt not only by those involved in the supply chain, but also those who are most disadvantaged in society.  (Currently we donate to One World Collective, you can find out more about them here).